Saying Goodbye To Birchbox Canada

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Birchbox just announced this message on facebook:

“We are so sad to let you know that we have made the difficult decision to put our Canada operations on hold. We love our Canadian customers, but with the current exchange rate and high shipping costs, we can’t create the Birchbox experience at a price that is fair to you. We will do what we can to make that a possibility; until then, please know that we sincerely appreciate your support and enthusiasm for Birchbox, and we plan to take good care of our Canadian subscribers as we wind down in this market.

For all Birchbox subscribers, February 2016 will be your last shipment.

If you have a monthly subscription, you will no longer be billed after February. If you have an annual subscription, you will be credited the remaining value of your subscription in Birchbox Points or a refund.

You have until April 30, 2016 to spend all your Birchbox Points (including your current points and those credited from your subscription).

Please don’t hesitate to reach out with questions or feedback – we are available via Facebook message or email at https://support.birchbox.ca/

Thank you,
Katia Beauchamp
Co-Founder and CEO”

and honestly I’m mad that they didn’t e-mail their customers saying this. Facebook-really? It should have been said personally due to the fact not everyone checks the facebook page and so many other reasons, that is what makes me mad.

I have to say I do understand their decision as a business to a degree. I do not agree with the way they have handled things. I just feel like this was sudden, that they could have given their loyal customers some choices and that there were paths they could have tested before pulling. I personally know many people who are still willing to pay the high price so what about a survey to see what the customers are actually thinking? Mostly They should have told the customers rather than a facebook update.

 

Birchbox has been a great subscription. Full of wonderful products and I will be sad to see it go.

 

Thanks for dealing with me β€” xxoo Corinne

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10 thoughts on “Saying Goodbye To Birchbox Canada

    1. Right?! I had to break the news to a few of my friends and they were livid that they didn’t get a notice. I get why they are doing it (although I don’t completely agree with it) but a big company like that should know how to handle the situation respectfully.

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